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Privacy Policy

Controller responsible for data processing:

Marsapet GmbH
Gewerbepark Odendorf 22
53913 Swisttal
Germany
E-mail: kontakt@marsapet.de
Phone: 02255957370

We are pleased that you are interested in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about how we handle your data.

1. Access Data and Hosting

You can visit our websites without providing any personal information. Each time a website is accessed, the web server automatically stores a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the request, the amount of data transferred and the requesting provider (access data) and documents the request. This access data is evaluated exclusively for the purpose of ensuring smooth operation of the site and improving our offering. This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in a correct presentation of our offering in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. All access data is deleted no later than seven days after your visit to the site ends.

1.1 Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data and all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact options described in this privacy policy.

1.2 Content Delivery Network

For the purpose of shorter loading times, we use a so-called Content Delivery Network ("CDN") for some offerings. With this service, content, e.g. large media files, is delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the service providers' servers. Our service providers act as processors on our behalf. Our service providers are located in and/or use servers in countries outside the EU and EEA. No adequacy decision of the European Commission exists for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact options described in this privacy policy.

2. Data Processing for Contract Fulfilment and Contact

2.1 Data Processing for Contract Fulfilment

For the purpose of contract fulfilment (including enquiries about and processing of any existing warranty and performance disruption claims as well as any statutory update obligations) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data when you voluntarily provide it to us as part of your order. Mandatory fields are marked as such, as we require this data for contract processing in these cases and we cannot send the order without it. After full processing of the contract, your data will be restricted from further processing and deleted after the expiry of the tax and commercial law retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR.

Merchandise Management System
For order and contract processing we use merchandise management systems from external service providers. Our service providers act as processors on our behalf.

2.2 Customer Account

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by choosing to open a customer account, we use your data for the purpose of opening the customer account and saving your data for future orders on our website. You can delete your customer account at any time.

2.3 Contact

As part of customer communication, we collect personal data to process your enquiries in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR when you voluntarily provide this to us when contacting us (e.g. via contact form or e-mail). After your enquiry has been fully processed, your data will be deleted, unless you have expressly consented to further use of your data.

Live Chat Tool WhatsApp

For the purpose of customer communication, we use the live chat tool of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("WhatsApp"). This serves to protect our legitimate interests, which predominate in the context of a balancing of interests, in effective and improved customer communication in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. No adequacy decision of the European Commission exists for the USA. Our cooperation is based on standard data protection clauses of the European Commission.

3. Data Processing for Shipping Purposes

For contract fulfilment in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we pass your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

Data Transfer to Shipping Service Providers for Delivery Notification

If you have given us your express consent during or after your order, we will pass your e-mail address and telephone number to the selected shipping service provider on this basis in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, so that the service provider can contact you before delivery for the purpose of delivery notification or coordination.

DHL Paket GmbH
Sträßchensweg 1
53113 Bonn
Germany

4. Data Processing for Payment Purposes

When processing payments in our online shop, we work with these partners: technical service providers, credit institutions, payment service providers.

4.1 Data Processing for Transaction Processing

Depending on the payment method selected, we pass the data required to process the payment transaction to our technical service providers, who act as processors on our behalf, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves for contract fulfilment in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR.

4.2 Data Processing for Fraud Prevention and Optimising Our Payment Processes

Where applicable, we provide our service providers with additional data which they use together with the data required for processing the payment as our processors for the purpose of fraud prevention and optimising our payment processes. This serves in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR to protect our legitimate interests which predominate in the context of a balancing of interests.

4.3 Identity and Credit Check When Selecting Klarna Payment Services

If you choose the payment services of Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden, we ask for your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR that we may transmit the data necessary for processing the payment and an identity and credit check to Klarna. Further information can be found in the Klarna Privacy Policy.

4.4 Use of Debt Collection Services

We pass your data to a commissioned debt collection service provider Dr. Duve Inkasso GmbH, Angerstraße 6, 30161 Hannover, Germany, if our payment claim has not been settled despite prior reminders. This serves for contract fulfilment in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR as well as to protect our legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

5. Advertising by E-mail

5.1 E-mail Newsletter with Registration and Newsletter Tracking

If you register for our newsletter, we will use the data required for this purpose to send you our e-mail newsletter regularly based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time.

We would like to point out that we evaluate your user behaviour when sending the newsletter. For this purpose, we also analyse your use of our newsletter by measuring, storing and evaluating open rates and click rates for the purpose of designing future newsletter campaigns ("newsletter tracking").

5.2 E-mail Newsletter Without Registration and Your Right to Object

If we receive your e-mail address in connection with the sale of a product or service and you have not objected, we reserve the right to regularly send you offers for similar products by e-mail on the basis of § 7 para. 3 UWG. You can object to this use of your e-mail address at any time.

5.3 Newsletter Dispatch

The newsletter and newsletter tracking may also be sent by our service providers as part of processing on our behalf. Our service providers are located in and/or use servers in the USA. Our cooperation with them is based on standard data protection clauses of the European Commission.

5.4 Sending Review Requests by E-mail

If you have given us your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR during or after your order, we will use your e-mail address to request a review of your order via the review system we use. The review requests may also be sent by our service provider Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne.

6. Cookies and Other Technologies

General Information

To make visiting our website attractive and to enable certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device.

Cookie settings for your browser can be found at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

7. Use of Cookies and Other Technologies for Web Analysis and Advertising

Where you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website.

7.1 Use of Google Services for Web Analysis and Advertising

We use the technologies of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google") described below. Further information can be found in Google's Privacy Policy.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website) from which usage profiles are created using pseudonyms.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing Cookie is set when you visit our website, which automatically enables interest-based advertising through the collection and processing of data. For website analysis and event tracking, we measure your subsequent usage behaviour via Google Ads Conversion Tracking.

Google Maps

For the visual display of geographic information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it.

YouTube Video Plugin

To embed third-party content, the YouTube Video Plugin collects data (IP address, time of visit, device and browser information), transmits it to Google and then processes it – but only when you play a video.

7.2 Use of Facebook Services for Web Analysis and Advertising

Use of Facebook Pixel

We use the Facebook Pixel within the technologies of Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland. With the Facebook Pixel, data is automatically collected and stored, from which usage profiles are created using pseudonyms. Further information can be found in the privacy notices of Facebook (by Meta).

Facebook Ads (Ad Manager)

Via Facebook Ads, we advertise this website on Facebook and other platforms. Based on statistics created via the Facebook Pixel, we carry out group-based advertising via Facebook Custom Audience and personalised advertising via Facebook Pixel Remarketing.

7.3 Other Web Analysis and Online Marketing Service Providers

Use of AdRoll Retargeting for Online Marketing

Via the advertising partner AdRoll Advertising Ltd., Level 6, 1, Burlington Plaza, Burlington Road, Dublin 4, Ireland, we advertise this website in search results and on third-party websites. When you visit our website, a retargeting cookie from AdRoll is automatically set, which enables interest-based advertising via a pseudonymous cookie ID.

8. Integration of the Trusted Shops Trustbadge / Other Widgets

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, Trusted Shops widgets are embedded on this website to display Trusted Shops services and to offer Trusted Shops products to buyers after an order. The Trustbadge and the services advertised with it are an offering of Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, with whom we are jointly responsible for data protection in accordance with Art. 26 GDPR.

9. Social Media

9.1 Social Plugins from Facebook (by Meta), Instagram (by Meta), WhatsApp

Social buttons from social networks are used on our website. These are only integrated into the page as HTML links, so that no connection to the servers of the respective provider is established when our website is accessed.

9.2 Our Online Presence on Facebook (by Meta), Instagram (by Meta), YouTube

Where you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to the respective social media operator, your data is automatically collected and stored for market research and advertising purposes when you visit our online presences.

Facebook (by Meta) — Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland.
Instagram (by Meta) — Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland.
YouTube — Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.

10. Contact Options and Your Rights

10.1 Your Rights

As a data subject, you have the following rights:

• pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us;
• pursuant to Art. 16 GDPR, the right to immediate correction of incorrect or completion of personal data stored by us;
• pursuant to Art. 17 GDPR, the right to erasure of personal data stored by us, unless further processing is required to exercise the right to freedom of expression, to fulfil a legal obligation or to assert legal claims;
• pursuant to Art. 18 GDPR, the right to restriction of processing of your personal data;
• pursuant to Art. 20 GDPR, the right to data portability;
• pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority.

10.2 Contact Options

For questions about the collection, processing or use of your personal data, for information, correction, blocking or deletion of data, and for withdrawal of consent given, please contact:

Marsapet GmbH
Gewerbepark Odendorf 22
53913 Swisttal
E-mail: kontakt@marsapet.de
Phone: 02255 9573996